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Lesson 5 How to install WordPress using any Hosting

If you see the last 4 lessons, you already learned much of theory for your Digital Marketing course and here you will start learning about how to install WordPress on any Hosting Account using one-click install method.

Congratulations for completing 4 lessons so far for the Free Digital Marketing Course!

Let’s jump on to the practical now, here in this lesson, you will in deep about how to install WordPress using once click install method.

WordPress.org is self-hosted blog software that one-click method install by itself and you don’t need any technical knowledge for that.

So, here is your Lesson 5.

If video is blurry, click the gear icon at the bottom of video for settings and choose quality as 720P resolution.

Note: Data usage may get high and can cost you if not using any internet plan.

 

Pre-steps before how to install WordPress

  1. You need a domain name. I prefer world’s largest domain registrar Godaddy or Buy Cheap domains from Namecheap or any other domain registrars but these are two reliable service providers I recommend and use their services personally.
  2. A Hosting Account, where if you want to purchase domain and hosting at one place then BlueHost Hosting is the best option for easy and good service in budget pricing and BlueHost provide free domain as well with hosting account in no cost.

However, I personally recommend buying domain and hosting from different websites.

WordPress Self Hosted blogs work well because you don’t have limitation to work or monetize that in any way. However free blogs come with limitations and you can’t utilize it to the full extent.

WordPress.Org (Self Hosted Blogging CMS) is recommended over WordPress.com (free blogging platform).

install wordpress org and difference

My combination is Domain from GoDaddy and Hosting from BlueHost and that way I track service issues from both separately in case it arises however I never find any with these two and tried other providers in past but these are best.

Connecting Domain with Hosting is quiet easy by changing nameservers. See the video below to change nameservers if you purchased hosting and domain from different websites.

Check bonus videos below and share with people too.

 

I found these companies to buy your hosting from and their services are reliable as well.

Do remember, low cost may end up in low grade services as well so choose wisely.

For any questions or discussions, you can post your question on Digital Marketing Enthusiasts Group.

 

In case you missed your last lesson, do learn here-

Lesson 4: How to create your first website to learn Digital Marketing

 

You may also want to know associated step by step process of how to become self-taught digital marketing expert at home and can start copying steps to grow your existing or new business with the help of Digital Marketing.

Do share this post and comment below your feedback for the free course and don’t forget to subscribe YouTube channel and clicking bell icon on YouTube to get notified on any new video upload by me.

 

Enjoy Learning!

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How to Become Digital Marketing Expert at Home

become digital marketing expert at home

Industry is shifting towards internet and becoming a self-made Digital Marketing Expert is most important to survive even if you are just a sales guy in your executive position or working in a BPO assisting customers with their query.

People consume content more on internet rather reading newspapers and magazine and that also forced advertisers to place ads on internet more than any other place.

In 2017, the best part is everybody know they are being marketed for products and services everywhere whether it’s Facebook, your favorite shopping website or your daily morning news app.

Ads are everywhere. So why aren’t you there?

This is the biggest reason, Digital Marketing Experts are needed everywhere in large numbers and every industry want to have their piece of internet pie.

A recent study on this showed that demand is increasing exponentially and will be going up in future more.

digital marketing expert

If you are a sales guy and wondering what profession could be best for you then some online courses on Digital Marketing are good that also provide workshops and you can start in less budget.

Like Simplilearn provide Digital Marketing Expert courses online to get started with your career and later self-test and learning is the best way to become an expert.

There are many exams available online like Hubspot Inbound Marketing Certification from Inbound Academy or Google Certifications for Adwords, Display Advertising and many more however these doesn’t make you a Digital marketing Expert.

These can help you learn Basic level of Digital marketing only or a module specific learning.

So if you are planning to start a career as a Manager or VP of Digital Marketing, you should self-learn as I did.

I learned complete Digital Marketing on my own to understand in depth of every topic it covers and learning with your own website is the best way to learn digital marketing.

You can start practicing Digital Marketing today and can become a self-taught expert at the comfort of your home.

You need a very least budget to get started like $50 to acquire a Domain and Hosting Account altogether and you can start a personal project of your own and best part about Digital Marketing is; you can get started with an internet connection and just a computer at home.

Rest everything is available online!

 

Major Modules in Digital Marketing

  1. Email Marketing
  2. Social Media Marketing (SMM)
  3. Search Engine Marketing (SEM)
  4. Search Engine Optimization (SEO)
  5. Inbound Marketing
  6. Web Analytics & Data Management.
  7. Mobile Marketing

Due to a great shift on Smartphone these day in the last 10 years, Mobile Marketing became a big field of study under Digital Marketing as well.

You can try following steps to get started and then continue it for the success with add on to strategy for promotions based on data available.

 

Steps to become Digital Marketing Expert and Learn

  1. Decide your industry and make sure you are passionate about that.
  2. Start a blog on WordPress and you can start in as less as $50 for a self-hosted blog which is my first recommendation. Don’t use free blogs, they have limitations and future flaws.
  3. Choose 10-15 topics for 1st month and start writing with a proper schedule daily or once every 2 day. You can write more as well, which is best.
  4. Learn basic SEO checklist and write keyword optimized posts from start.
  5. Install Yoast SEO plugin and connect Google Analytics account in 10 easiest steps. (Yoast plugin explains it all).
  6. Signup for Google Adwords account and try Keyword Planner free tool to check trending keywords related to your niche and write your content around.
  7. Write more and more content every day and publish on your blog under relative categories you created.
  8. Create Facebook fan page for your blog and start sharing your blog posts.
  9. Use Facebook Ads Manager to start advertising for as low as $5 to $10 to learn basics.
  10. Equip your Blog with Facebook Like Box, Twitter Feeds Bar and other related widgets from Social profiles like Facebook, Twitter, LinkedIn, Google Plus, Instagram and many others but don’t fill up your blog much. I recommend to implement one at a time to grow and focus sharp in first month.
  11. Use Social Sharing Buttons to let people share your content if they like with their network.
  12. Select an Email Subscription service like Mailerlite for free up to 1000 subscriber and install Mailerlite plugin to embed forms on your website for collecting email ids.
  13. Start promoting your Facebook page in emails to your subscriber for better conversions.
  14. You can also use Google Adwords free $100 ad credits they provide for new signups and you can claim them anytime by calling their support center if not received in start.
  15. Signup for Google Webmaster tool (GWT) to check for crawling errors or updates on google listing and search data.
  16. After 20-25 blog posts, you will start to see some decent traffic then you can sign up for AdSense and try testing with advertising to earn sideways (Don’t over fill your website with ads as user experience is top most thing).
  17. Before choosing any theme always make sure your website theme is responsive to use on mobile phones.

These all steps cost nothing in start except for Domain and Hosting; and can be easily done in first month of start.

Once you finish these steps, you do not a Digital Marketing Expert because using these modules in such a way together to draw conversion is called as Integrated Digital Marketing.

However, yes you gained a great knowledge which most people don’t have when they start first hand.

You can invest 2 hours daily to write a well-researched blog post of more than 700 words and can share on social channels.

For starting a job as a Digital Marketing Expert, this personal project will help you more than a Certificate to get a job easily and even if you don’t want a job; you can start your own online business easily.

 

How I became Self-taught Digital Marketing Expert

When I started first hand back in 2009, it was a pure Pandora box for me and was unaware of anything I wrote above.

Started my own Website Design business and started learning on my own.

I earned almost $20,000 in 3 year span of business and later shut down that business due to the saturation in market for website & design service professionals.

It was a pure experience that no other Digital Marketing institute can teach me.

I invested approximately $60 for Domain and Hosting and $200 for business registration. Other expenses were office based management and rent.

 

Hope you got a clear idea of what you need to do to become a Digital Marketing Expert at the comfort of your home but don’t be too lazy to miss tasks I mentioned.

Practice well and keep learning is the key to success.

If you are still not sure how to get started, you can join my free Digital Marketing Course with 25+ video lessons that directly delivered to your email address once signed up.

Comment your thoughts below on the topic and if you are an expert already, do share some additional insights on topic in comment box.

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Lesson 4 How to create your first website to learn Digital Marketing

Hope you guys are enjoying your free lessons to learn Digital marketing and your Lesson 4 is all about creating your first website.

Here is your Lesson 4 ready. In this lesson you can learn about basics of your website, how you can create your own first website, How Domain & Hosting Works.

We discussed well that in order to learn digital marketing, you should create your own website/ blog to test how it works and how you can grow using your own website which is the first important step to go ahead further.

 

Create your first website

So learn your lesson 4 below.

If video is blurry, click the gear icon at the bottom of video for settings and choose quality as 720p resolution.

Note: Data usage may get high and can cost you if not using any internet plan.

 

A properly designed website or blog has a great advantage and I don’t recommend free websites like blogspot.in, blogger.com or even wordpress.com because these all are free and limited to try all specs.

I personally recommend WordPress.org software to install on your independent domain and hosting account and it’s easy like 1-2-3 to get started with your first website.

You don’t need any technical knowledge to create your website.

You can buy your domain from world’s largest domain registrar Godaddy or Buy Cheap domains from Namecheap or any other domain registrars but these are some reliable service providers I recommend and use their services personally.

In case you want to purchase domain and hosting at one place for your first website then BlueHost Hosting is the best option for easy and good service in budget pricing and BlueHost provide free domain as well with hosting account.

However, I personally recommend buying domain and hosting from different websites.

My combination is Domain from GoDaddy and Hosting from BlueHost and that way I track service issues from both separately in case it may arise.

Connecting Domain with Hosting is quiet easy and I do using Nameservers.

My next bonus video will help you do that as well.

 

There are other options for Hosting I found useful and satisfying as per service standards.

  1. Liquid Web Managed WordPress Hosting if planning for more than 1 website.
  2. (IS) InterServer Web Hosting. They have managed WordPress hosting in $5 per month only for unlimited websites and first month is in $0.01 by using a coupon code TRYINTERSERVER
  3. 1&1 Internet Inc. is best for Big or Enterprise level sites or Ecommerce store dynamic projects with even basic plan of $0.99 per month for 12 month you can create a great website. They renew at $7.99 per month after 12 months’ time but worth specs for money spent.
  4. GoDaddy is also good for WordPress Hosting mainly and they start with INR 99 per month but renews at INR 449 however, WordPress Hosting have some flaws people report for PHP memory that can be upgraded manually by requesting GoDaddy services.

 

Following these can help you find a balanced deal on domain and hosting based on your budget and interest. So ready to create your first website?

Do remember, low cost may end up in low grade services as well so choose wisely.

For any questions or discussions, you can post your question on Digital Marketing Enthusiasts Group.

 

In case you missed your last 3 lessons, do learn here-

Lesson 1: Introduction to Digital Marketing

Lesson 2: Various Modules to Learn Digital Marketing Explained Properly

Lesson 3: My Best Way to Learn Digital Marketing

 

Enjoy Learning!

 

My Blog

I have a blog as well where you signed up to learn digital marketing course for free. I will recommend to go ahead and read that too for extra knowledge I share every now and then that can help you learn bonus tips and tricks apart from the course.

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Lesson 3 My Best Way to learn Digital Marketing

Welcome Back again for the third lesson of free digital marketing course powered by www.iamshashank.com. In this lesson 3, I will explain how to create your first website as we already discussed that in order to learn digital marketing, you should create your own website/ blog to test how it works and how you can grow it.

If video is blurry, click the gear icon at the bottom of video for settings and choose quality as 720p resolution.

Note: Data usage may get high and can cost you if not using any internet plan.

 

I personally recommend not to use free websites or blogs like wordpress.com, blogspot or blogger type of free hosted platforms. They have their limitations and you can’t work on those to learn and apply completely.

You can self-host blog on your server using wordpress.org software, which is free to install and I will help you get started and customize your WordPress blog completely. No technical knowledge required.

So starting your own website is crucial to get started. You can buy your domain name and hosting account from Bluehost.

I actually tried and tested many hosting and domain providers but found Bluehost as best among all.

 

Lesson 3 includes-

  1. Best way to learn digital marketing
  2. Digital Marketing Career comparison with other fields and Advantages.
  3. How I learn Digital Marketing.
  4. How to get started.
  5. How your personal project to learn can give you career advantage.

 

Get your Domain free with Hosting account to learn Digital Marketing

If you started learning or even to start learning digital marketing later on, you will need your own website.

I personally recommend to start your own blog (In future lessons, I will explain why your personal website is the focal point and digital marketing revolves around your website)

I will also help you, how to setup your website or blog to get started.

If you want a good starter package for your website or blog, go signup with BlueHost for fast speed and least downtime also it has one click WordPress install feature which is most recommended for blogging and it’s easy to manage with a front end where you don’t need any technical knowledge to create a website or blog.

It will cost you $3.95 per month approximately INR 250 per month. I will suggest you to choose a yearly plan for $5.5 per month approximately INR 350 per month and if you will choose for 2 to 3 years plan, definitely cost will be lower.

 

Have not learned Previous Lessons? Here is the link below-

Lesson 1- Introduction to What or How to Learn Digital Marketing

Lesson 2 Various Modules to Learn Digital Marketing Course

 

My Blog

I have a blog as well where you signed up to learn digital marketing course for free. I will recommend to go ahead and read that too for extra knowledge I share every now and then that can help you learn bonus tips and tricks apart from the course.

 

Share your feedback for this chapter in comments below.

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Lesson 2 Various Modules to Learn Digital Marketing Course

Welcome Back again for the second lesson of free digital marketing course powered by www.iamshashank.com. In this lesson 2, I will explain what the top modules to learn digital marketing are and how they work. I will also explain some niches people opt for after completing these modules to start earning.

Check your lesson 2 below.

If video is blurry, click the gear icon at the bottom of video for settings and choose quality as 720p resolution.

Note: Data usage may get high and can cost you if not using any internet plan.

 

Hope you are clear about the Digital Marketing modules involved and in order to be a pro, you need to learn digital marketing all modules to master the art of promoting a business online.

Every single module is a vast field in itself and actually it’s hard to learn every single module completely.

So start learning today and learn while you enjoy!

People who didn’t join this Free Digital Marketing course yet.

Grab the opportunity and signup here to start getting 25+ video lessons.

 

Lesson 2 Modules to learn digital marketing includes

  1. Core Modules to Learn Digital Marketing course are Email Marketing, Social Media Marketing SMM, Search Engine Optimization SEO, Search Engine Marketing SEM, Inbound Marketing, Web Analytics & Data Management.
  2. Other modules that include specialization terms that you can start learning and earning right after or in between this free digital marketing course.
  3. Next lesson 3 highlights on how to start to learn digital marketing.

 

Join Question Answer forum

Join Question Answer forum to learn and ask questions anytime. Facebook Forum “Digital Marketing Enthusiasts” is a great community of learners & experts I created to help you get answers very easily and quickly.

People  love to help with any questions you may have.

After joining, introduce yourself to group and post your question related to digital marketing and you’ll get answers quickly.

 

Learn Digital Marketing with your own Website

If you started learning already or even to start learning digital marketing course later on, you will need your own website.

I personally recommend to start your own blog (In future lessons, I will explain why your personal website is the focal point and digital marketing revolves around your website)

I will also help you, how to setup your website or blog to get started.

If you want a good starter package for your website or blog, go signup with BlueHost for fast speed and least downtime also it has one click WordPress install feature which is most recommended for blogging and it’s easy to manage with a front end where you don’t need any technical knowledge to create a website or blog.

It will cost you $3.95 per month approximately INR 250 per month. I will suggest you to choose a yearly plan for $5.5 per month approximately INR 350 per month and if you will choose for 2 to 3 years plan, definitely cost will be lower.

 

Learn by Reading My Blog also

I have a blog as well where you signed up to learn digital marketing course for free. I will recommend to go ahead and read that too for extra knowledge I share every now and then that can help you learn extra tips and tricks apart from the course.

 

Feedback for the Course

I know it’s a free course and still i am providing best support to let you learn as much as i can. It takes time to produce video and content based lessons so sometimes it gets delayed as per schedule.

I hope you guys can support in this initiative and do let me know how you feel the course is helping you out in learning process.

Comment below to share your learning experience.

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Lesson 1- Introduction to What or How to Learn Digital Marketing

A great welcome to the first lesson of free digital marketing course powered by www.iamshashank.com. I will explain as what digital marketing is, what the benefits are if you learn digital marketing, industry size and who all can join this free course series. Why you should learn digital marketing. I am hoping you will be excited to learn Digital marketing after watching the first lesson video below.

Is video blurry? See the gear icon at the bottom of video? Click it and from quality choose 720P resolution.

Note: Data usage will be higher and may cost you if not using any internet plan.

As I explained in this first lesson, digital marketing can help you get a great job, popularity is very high for Digital Marketing Practitioners and experts.

You can look for your business opportunity as well. You can do your own sales and marketing online if you learn Digital Marketing.

It’s a free course so grab the opportunity and signup if not done yet.

Lesson 1 includes

  1. What is Digital Marketing?
  2. What industry thinks about digital marketing?
  3. Why should you learn digital marketing?
  4. What opportunities you have in terms of career or business after learning this free course.
  5. Salary ranges for Digital Marketing jobs being a fresher and experts can get up to INR 1 crore annually as their salary package with experience ranging from 10 to 20 years.
  6. Next lesson highlights.

Join Question Answer forum

Join Question Answer forum to learn digital marketing and clearing your doubts anytime. Forum “Digital Marketing Enthusiasts” have a great community of people where in getting answers is very easy and quick for learners.

Trust me, they love to help with any questions you have.

After joining, introduce yourself to group and post your question related to digital marketing and I or people around will help actively.

Why this course is Free?

You and many other asked this question every day that why I teach a course for free where it values approximately INR 50,000.00.

This series is free because when people like you start their website or blog and write about me as their first teacher, it motivates me and make my day.

A great number of people in thousands started their blogs and entered in digital marketing field using my free course. That is cloud nine, isn’t it?

Purchase Web Hosting and get a Free Domain Name

If you are looking for a career or even to start learning digital marketing, you will need your own website.

I personally recommend to start your own blog (In future lessons, I will explain why your personal website is the focal point and digital marketing revolves around your website)

I will also help you, how to setup your website or blog to get started.

If you want a good starter package for your website or blog, go signup with BlueHost for fast speed and least downtime also it has one click WordPress install feature which is most recommended for blogging and it’s easy to manage with a front end where you don’t need any technical knowledge to create a website or blog.

 

It will cost you $3.95 per month approximately INR 250 per month. I will suggest you to choose a yearly plan for $5.5 per month approximately INR 350 per month and if you will choose for 2 to 3 years plan, definitely cost will be lower.

My Blog

I have a blog as well where you signed up to learn digital marketing course for free. I will recommend to go ahead and read that too for extra knowledge I share every now and then that can help you learn extra tips and tricks apart from the course.

Your feedback for this free course

I know it’s quite early to ask for any feedback, still write in comments below how it excites you to learn this trending course and what values it delivers.

I would love to hear from you!

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First SEO checklist for new website or Blog-SEO is simple!

When we talk about business, first thing came to mind is to start a startup in Internet IOT space. Or being a freelancer, we sometimes plan to start blog and try methods of monetizing by different plans as its pocket friendly. What stops us is traffic and how to get traffic when you are totally fresher. We can drive traffic using this simple SEO checklist and we can start to get traffic if we have enough content on our website.

What is SEO & SEO checklist?

SEO is a common abbreviation for Search Engine Optimization and it refers to the simple searches we do on Search engines like Google, Yahoo, Bing etc using keyword optimization.

Keyword is a Word or set of words that is most or least searched on Search engines and these search engines have a detailed data for these queries searched overtime.

So typically SEO is a process to optimize these search results in order to get our website lists on top and get more clicks by users searching these queries.

Now, how to optimize these keywords to get most out of these is described in the simplest form. Read till the end for your SEO checklist right after launching your website or blog.

Search Engine Traffic is mainly, the users who visit search engines for their queries. Search engine optimization is divided in to Organic and Paid Traffic (SEM-Search Engine Marketing). We will discuss about free Organic traffic optimization in this post.

On Page Optimization

When we talk about on page SEO checklist, there are few parameters we need to take care of in each of our Web Pages for website or blog. Before learning, always remember anything here is not to overdo and that can cause a penalty from Search Engines to drop you down from their listings.

 

Title Tag: Title tag is basically a Tag in Head section of your HTML page somewhere on Top. Describe your Page title including best keywords in 65 to 70 characters that are best to describe and indexed on search engines.seo checklist title

Meta Description: This tag is generally available just below to Title Tag and need to describe in detail as what the page is all about however it is still not sure as Description can help you in ranking or not but using same high quality keywords used in that can help better rank. It should not be avoided at all and can go up to 165 characters for better rankings.

meta description

Image Alt Text: Every web page will have images for the more authentic look of website or blog. Unfortunately, search engines don’t understand image content. Here Image Alt Tags help to list them on search engines. Caption images with their meaning on these tags for Search engines to understand them better.

image title alt tags

Header Tag: Header Tags are basically H1 to H6 tags used for Heading of your content. Always use H1 as Primary Tag then H2 to H6 as secondary tags as necessary in text.

heading tag

Internal Linking: It’s great to do this on every page as provide links to your content in different pages for user as well as Search Engines to find your content and list. Google have pieces of codes named as Crawlers who visit web pages and rank them on their search engines. Always interlink your internal pages inside content.

internal linking structure

 

SEO Checklist for Keyword Optimization

SEO is not complete without keyword optimization. Well I explained in simple terms as what keyword is and why it is used.

Let jump on to Keyword search and optimization.

  1. Keywords are ranked on search engines based on average searches in a definite time. We can find Keywords using Google Keyword Planner Tool. Earlier it was on front to use however a recent change made by Google doesn’t allows Keyword research until you want to run an Ad with their Ad words account. Running an Ad requires a budget and while starting a website or blog, it’s not needed to run an Ad when nothing is setup. The best alternative I found for that is SEMRush. It’s a great tool to research high quality keywords to rank better and it’s also a primary need to produce any types of content. Semrush gives 10 daily searches free and after that you need to pay monthly fees to keep using this tool. I personally love this and it’s really required to rank higher in this cut throat environment of startups or you can say your matriculation certificate for higher studies. Once done, you can login and start searching something like two words keywords first. Tool will suggest you many related keywords with its monthly searches, Competition, CPC (Cost per Click is the keywords Google charges it’s competitor for every user click. It’s dynamic and ever changing on many factors) etc. Always remember the golden thumb rule as a keyword with High monthly searches and low or medium competition is best to use to write the content around.
  2. Keyword stuffing is a term basically used for over using of keywords in a single page or post. Keep it simple and try to use not more than 5 times in a page or blog.
  3. Always use Keyword at least 1 time in any Heading of your page.
  4. You can use up to 3 keywords in one page and try avoiding more for better search optimization for Organic Traffic.
  5. Last but most important, your content must be relevant, fresh, and used appropriately with Keywords. A well written article is best ranked and should be in between 1000-2000 words. Small articles less than 700 words may rank lower thus resulting in overall traffic fall for website if not taken care of soon.

WordPress Users

It’s great and you did half the work already. Install a Yoast SEO Plugin and go through the 1-10 steps it has. You will all be set. Once writing any post or page, you will see Yoast settings under the post editor section and you can setup based on the above SEO checklist points mentioned by me.

You are good to go!

 

Off Page SEO checklist

Off page SEO checklist is basically SEO techniques you apply outside your web page, commonly known as Link Building.

You can create a lot of link that also helps in ranking higher on search engines after new update from Google and Moz algorithms.

Links are Organic, White Hat or Black Hat, sometimes Social as well and can be counted under Organic Link building category.

Organic links are those types of link that you don’t have to ask for. These are common links like your Social Media profile pages etc, where you mention your website link.

Based on Google update recently, relevant and high quality links are really needed to rank higher. Go for quality not quantity is the best tip I can give based on latest google algorithm update “Fred”.

White Hat SEO is basically the good methods which are used for any link building process and getting benefits out of it. You can ask for guest posting on other blogs to get a back links. Make sure to choose good authority blogs or website based on your niche only.

You can also list in Local directories, Listing Websites and Q/A websites like Quora, Reddit, Medium and many more.

Black Hat SEO is the incorrect methods used to rank your website in searches. This is not long term and Search Engines can penalize your domain anytime. Not recommended at any cost.

Setup Social Accounts

Social Media Accounts like Facebook, Twitter, LinkedIn, Instagram, Google Plus, Stumble Upon etc. can help you earn great back links and Keyword focused content distribution can help you achieve up to 50% of your overall traffic.

Setup Business pages on these social media channels and start promoting right away.

Submit and Track Analytics

Google Search Console: You created a website or a blog, now it’s time to list in search engines. Use “Google Search Console” and “Bing Webmaster tools” and create an account using your current email id.

List your website and verify there. Search engines take time to fetch and list your web pages. To submit it fast also adds url of all pages you want to index in “Google URL Submit”.

Once done Login to Google Analytics with your same account and confirm your account with left verification methods and once done, you can start to see your website performance in next few hours or days depending on Indexing status.

 

Well there is no straight forward rule to get traffic to your website, it all about your smart work and SEO checklist strategies. Try and test your methods too to get some amazing results.

The checklist above is the best to ensure a good start towards your traffic success ad works most of the times for any types of websites.

What have you tried earlier that worked for you?

Write in comments below and I will update in post because Search engines are ever changing their algorithms to make web a great place so as I change this post frequently as new updates released.

Do write about your thoughts in comment section below.

 

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9 straight advices for Social Media Strategy-Take it or Cry forever

Social Media like Facebook, Twitter, LinkedIn are lifeline for many businesses these days and greatest tool to drive traffic and sales. Preparing a Social Media Strategy can help you grow; scale, sell and can help you get the best out of your Social Channels altogether if handled right.
When I started to use the same tactics, I got straight 200% increase in likes and follows and 3600% more engagements on my posts.
A report by BrandWatch says, 91% of retail brands use 2 or more social media channels.
Are you really leaving a great piece of pie on your plate since you started? You are leaving 87% of traffic that can convert to leads and future customers. For actively getting benefited, you need to listen to and apply these 9 social media strategies right now everyday.

    1. Be Consistent and Active

      People tend to forget, if they don’t hear from you in a short span of time on social media channels.

      For business who really wants to take advantage of their social media strategy, I personally recommend to at least post updates 3 times a day. The reason could be your users might not be active on a specific time and you may lose an opportunity.

    2. Curate Quality Content

      You know how many times you need to post, now what to post could be a good question in mind especially for startups and entrepreneurs due to less ideas and less market research.

      Create or curate content has difference, you sometimes create similar content and type and post on fan pages, however your audience wants to consume content in different forms and here you have to curate content what your audience likes from other sources on internet as well keeping in mind for copyright laws.

      Create a social media strategy around the same and try to curate the best what your target audience likes. Your audience will love to hear from you.

    3. Tag or Hash tag trending influencers, experts or topics

      This is what can make a difference in your following and reach. Tag people who are related to your industry however not actively promoting similar products.

      You can also add hash tags which are trending related to your content and industry to join bigger conversations and can create more buzz around your business on social media channels.

      Always make sure to add hash tag relevant to your content type and audience, else your social media strategy can yield different results, and that you may not able to digest easily.

    4. Scale, reach, engage & convert using Content Distribution

      Alright, your Business fan page has less likes and followers of different social media channels. Posting 3-4 times a day on your page with relevant content seems not working for you. Here is the solution to make a difference with a small add on in your social media strategy.

      If you are good with paid marketing, try setting up your target audience and boost post for paid promotions as your budget allows.

      For Organic reach and conversions, here is a cheat sheet. Join some relevant groups and start interacting with people and try to offer solutions to their problems.

      You can also share your posts among huge audience available in those groups by customizing your posts that can engage well and offer solutions to their pain.

      PS: Don’t be pushy with sales posts and also don’t spam links to get quick viewers. You may get banned.

    5. Schedule your posts and save time for other productive works

      People used to spend whole day and thinks to engage on social media by logging in to different social media accounts and sharing same updates one by one. I know it’s boring and time killing.

      I use automated tools like HootSuite or Buffer to schedule my posts and within one click; you can share a post to almost all social media accounts.

      Just add your social accounts and schedule posts as you like.

      A great tip for you to not totally depend on social media automated tool for posts and engagement. Try engaging with people more by posting some relevant questions or share something valuable and set up your image as a more human talking to them not like a bot.

      Use social sharing tools to keep reminding people even if you don’t really have time to catch up with them.

    6. Schedule posts when audience is most available

      Marketers complain most of the time that their posts are not engaging much with audience or their reach is very low as compared to the stats they have.

      Try a small tip I use every day to schedule my post get maximum out of it.

      Open your Fan Page on Facebook, if posting on Facebook specially and go to Insights Tab on Top. From side menu choose posts.

      Here you can see the time in complete day, when your users were most active and engaging on posts. Try making a social media strategy around with this.

      social media strategy for post scheduling

    7. Engage with Event, Contests, Quizzes using social media strategy plan

      What you do when reach a picnic spot? I know after settling down, you start to play games, quizzes, contests etc. to engage people around you.

      Same you have to do with your social media accounts. Create an Event or Contests for your audience to engage them and offer giveaways for winning.

      You can gather a great like-minded audience that could participate and make it successful.

      Host some Events under your Brand Name and meet physically with your loyal audience and followers. Enjoy together with some contests and games and try to record audio, video and pictures of your event.

      Use them wisely later on to your Fan Page with some viral caption you feel people can enjoy and relate to.

      Those who attended will also share their moments with their following and colleagues and your network will grow more and stronger than ever.

    8. Networking is best Social media strategy for consistent growth

      It’s all about networking either online or physically. People connect with you get some benefits no matter what; help them from heart to build your rapport among your Network peers.

      Social Media strategy can also bring greatness and sudden hike in your network by following Influencers and public figures, closely looking towards their journey so far, asking them directly by tagging in their best social hangout places for instant help can give you more insights on how you should build your own path for success.

      Trust me almost everyone helps on social channels if you ask for.

      Create content and tag influencers in your niche industry asking for feedback or try posting as your audience might be interested in this content I created and you may invite a great large group of audience to you that can surely help you to boost up your traffic and engagement.

      Always show gratitude towards them for helping you directly or indirectly.

      This is also a part of your social media strategy and you should be positive towards them and their preaching.

    9. Create your own Groups

      Trust me, and you will thank me in next few days or months, you will feel as this will be your best decision ever made for social media strategy planning. People love to follow most active and valuable communities around to get the latest information and their questions answered.

      I also run a Facebook Group to help people answer questions related to Digital Marketing, Making Money Online, Social Marketing, Blogging and much more. You may join here.

      Do post everyday and ask people of same niche to add themselves and their like-minded connections to contribute is learning and sharing process.

      Notify people about your running campaigns, performance, events, business news and much without being pushy for sales.

      This community will be of those people who are already interested in your business and ideas. They will 97% more likely to purchase what you share with them as a recommendation.

      Best part of 2017 is people know they are being marketed to some specific kind of products you offer and pushing them to purchase can repel them away so use wisely. Give value to get value!

      Growing your group followers is not that hard. You can offer people to join in your daily or weekly newsletters. Offer freebies to let them join group. Ask other people to join at least 5 like-minded people from their connections to add on more value. If they really like your thoughts, they will help you do the talking.

 

 

Social Media Strategy is wide and what works and what doesn’t works for businesses on different social channels depends on many things like their interest, your target audience, niche and industry or even your product type and Product Market fit.

I wrote what worked for me and may not work for you as social marketers have different thoughts on social media strategy and planning and they drive things differently.

How do you plan your social media strategy across different channel? What worked for you?

Share your strategy and help adding up in comments section below.

 

 

4

6 vital steps to start freelancing and making money online

Four years back when I was hard broke and had nothing to do as I left my 9-5 job and literally had nothing in savings, I met with a friend who works online and he told me how to start freelance work online with almost nothing.

I literally thought it was a hard thought to start as a fresher however it was pretty easy.

Everyone who are reading this can also earn great with freelance work and I will tell you step by step as how to start freelancing business online with just a laptop and internet connection.

It just needs your dedication and time. That’s it!

Sounds interesting?

Here we go…

 

Join Freelancing websites on internet

Many websites out there online which provides work from across the world and just takes a cut from the work you will do for your clients online.

Joining these websites is completely free and you can upgrade your accounts as per their plan once you start making money to attract more money.

Few websites are-

  1. Upwork
  2. Elance
  3. Fiverr
  4. Freelancer
  5. 99designs
  6. People Per Hour

 

And many others are available on internet with just a simple search. A pro tip from my side as try to focus on 1-3 websites at a time because consistency is most important asset and to grab more projects and make your clients happy, you have to deliver quality over quantity.

You can charge as low as $5 when you start freelance work on Fiverr specially then, you can start to raise your price once you taste experience too.

Focus on how a freelancer get jobs on these sites or you may also hire someone to make you learn the pros and cons. Once learned, you are ready to earn. There are no limits.

 

Take out 2-3 Hours free time daily for freelance work

The main recipe to earn fast is by spending as much time as you can and patience is going to be your best friend.

You don’t have time. Really!

Then make some time, don’t watch some TV serials or movies daily. Try scrolling less news feed of your Facebook and Twitter accounts and make room for extra 1-2 hours daily if you really want to earn real money.

Ask yourself, you can find your free time. Anybody can. Right!

 

Select Categories you are best at

Ok, now you registered and wondering how to start freelance work now. After creating your profile, pick categories you can work on. Few road categories are below-

  1. Graphic Design
  2. Website Design & Development
  3. Book Keeping and Records handling
  4. Data Entry
  5. Virtual Assistant
  6. Mechanical Design

 

If you know design software, start adding design category to find freelance work as I do, you write well in school or college posters, start with copy writing or content writer categories, don’t know anything then start with a data entry operator using MS Excel or be a Virtual assistant if you are soft spoken and can handle customers on call, chat, email.

Hope you get the point!

 

Create and share your portfolio on Social Media Sites

Once you decided to start based on your niche, make sure to prepare a best portfolio that can help you land more clients fast.

freelance work portfolio creation

 

I know your question. You are starting out then how could you have a portfolio then.

Starts focusing on Contests, that help you compete with world and shows you your exact position and help you see other best ideas to grow naturally. Don’t feel down if client rejects your design. It’s just everybody have different taste.

When you start freelance work, you can learn from people competing as how they land more clients and how they understand and satisfy them. This will help you prepare your portfolio fast.

Then choose the best among them and display on your profile.

In order to get the most out of your portfolio, share it with friends and colleagues on Social media websites like Facebook, Twitter, and LinkedIn.

You may land more clients who might be looking for freelancers like you.

 

Focus on Work Quality and Client Satisfaction

This is the need of the hour. If you want to get hired again and again, you should start delivering values.

Try to make every customer happy and submit great work so that your customer can hire to frequently to earn more business. Also get great reviews for the completed tasks.

Every freelancing website has a review and rating system, wherein you and prospective employer both can rate each other for their work and behavior.

This helps in maintaining standards for the website and their users both to avoid any issues whatsoever.

 

How to start freelance work, growing and future expansion

Now after earning, you want to know what next? Well every business needs expansion and a proper planning to grow further.

It sounds tough but it’s easy!

Start your own agency based on your niche. Hire more people full time or part time freelancers like you do.

Here in you don’t have to give freelance websites a cut. You can work separately and can do marketing on your own to get more high paying clients.

Always remember to invest at least 30% in marketing spends to grow at a good pace your new business desires.

You can market your business for free as well online in many ways.

 

The next step can be finding jobs to providing jobs once you start to get enough work to handle.

Take a leap and enjoy growing later and ever after.

 

I found success on Freelancer Website. Where do you get most success? Write in comments below. Add more sites for users who really need your help to start their freelance work career. Add more points to get success handy and quick.

Many Thanks!

2

How to use Facebook Groups for Marketing & Lead Generation

Facebook Group for Marketing and Lead Generation

Facebook marketing is an amazing option for Free Lead Generation in early days of entrepreneurship and can work for your business even everyday as well for free qualified leads. Facebook is what we call a place where anything can happen and is the most popular social media platform specially for internet marketing.

You can write your mind out, or can share your recent travel experiences. You can post a video or simply go live with Facebook Live Option for your new product launch. You can sell your products or services or can target a quality audience using their paid mediums.

Here I am not going to tell you something that costs when your pockets are empty and you earned nothing or very less after starting your great business.

I will tell you how to use Facebook Marketing ideas for your Business and Lead Generation free of cost. Yes! You heard me right.

We spend almost numerous hours daily on Facebook scrolling through news feed and watching or reading content that we love. Think of the other side, a huge audience is also active on Facebook like you are to look forward for their likelihood. Why can’t we monetize being present on the top social platform for internet marketing purpose?

Sometimes people say it’s not free to promote your content on Facebook. Advertisement costs you. It’s less still not free. Your posts are not getting views. But you never experienced your entrepreneurial skills yet my friend. Read till the end to see how it actually works.

Here is how to monetize Facebook groups for internet marketing purposes.

Must Read: Top 6 free ways to promote business online

Join Facebook Groups for Internet Marketing based on your niche.

Once you logged in to your Facebook account simply go to search bar on top and write some keywords related to your niche or industry. I am into “Digital Marketing” & “Entrepreneurship” consulting, so I’ll search related keywords there and Facebook will give me related suggestions on Facebook Groups available to join. Groups are mostly closed to avoid spamming.

Internet Marketing using Facebook Marketing Groups

You can simply request to join based on your needs and can enjoy spreading your business glory among thousands of members in a wink of your eye. You can see the above image where many groups have thousands of members.

Join them!

You can’t join Facebook Marketing groups as your Fan Page. You can connect using your Facebook profile only.

 

Spread Love and Knowledge; Not Spam!

Remember, Facebook Marketing Groups are not for your Internet marketing based promotions. They are for discussions, learning, sharing and adding values to the member’s life and businesses.

Once you join groups based on your niche(s), you can start posting valuable content. People are aware if you are spamming or adding value to their group by helping others grow and grow you together. Make sure to be a contributor before asking for a favor or going to sell something.

People buy from trusted sources and if you are new to them, you are more likely to get banned soon. So avoid spamming in Groups for Facebook Marketing of your Business or Product.

Facebook Groups Spamming

Above is the Entrepreneurial Group but the post is not based on the niche. A request before proceeding to post might work but these types of regular annoying posts will lead to get banned by the Admin of the group. Try avoiding!

 

Be a Pro and provide customer satisfaction!

Being a novice starting or joining a group may be harmful however presenting you as an authority among experts is what it needs to promote your business and help others. Will you learn from someone and pay, which is still learning? You know the answer!

Present yourself as a Pro in your industry and help others learn what you know best and deep. Try using Google and help others for their questions.

That will foster your chances of growing and getting qualified leads from the group and people will love you and your content. Always discuss ideas and help people grow them. Ask people to join for the discussions on things that matters to them.

Nobody see for your so called sales pitch if you don’t provide value for their time. It’s human nature to ask every time “What’s in it for me?”

If you don’t have something to add, it has no impact and you are wasting your time and leaving a great opportunity.

 

Get Real customer feedback, don’t judge without asking

How would you know if your customer is interested in your product or services? Does this provide value to their every dime spent? Or the time they invest in reading your Sales pitch?

Don’t judge, ask them. Check customer insights. If you are not Admin of the Facebook Group, better ask in a post sincerely if they are interested in your product or services or do they actually have interest in related niches.

Your feedback would be the best real thing to know and grow.

Teach them why your product is helpful. How it can help them in their daily lives. What business does the product solves for them.

Facebook Marketing by feedback system

Always remember, need comes first, then cost!

If they need something, they will ask for cost, if your product doesn’t solves any purpose, your sales pitches would not do the talking.

 

Provide amazing customer experience.

Brands solve customer complaints more likely on Facebook or other social mediums rather than physically or over an email or call. The reason is it’s very easy to ruin reputation on social platforms and customers have more power to defame any organization by just posting and sharing their bad customer service or product experiences online.

It’s noticeable that people are likely to pay more if your customer service is good and responsive. People need quick support, if you are available instantly to chat or discuss and solve their problems; they are going to buy from you next time as well over others.

They will share their positive experiences and feedback by tagging your Brand. It’s just like your pissed off colleague from work will mark email to you as well as to seniors in the office for your deeds.

You know the bad effects dear!

 

Be consistent or forget about Facebook Marketing

It’s bad to hear but yes, go home and starts your 9-5 job if you can’t be consistent and specifically adds values to your following or people you interact with on daily basis.

People always look for sources which are available when they need.

Even on your Facebook fan page, now Facebook calculate how soon you are responding to customer queries or messages and prepare a report and showoff to your fans.

Audience will start to ignore you once you stop being available when they needs and occasionally appears when you have to sell something.

Don’t ruin your business yourself!

 

Do you have a Business fan page on Facebook? Have you ever posted in Facebook marketing groups? Have you joined any Facebook Groups for marketing needs? How do you monetize or create engagement across Facebook groups, do let us know in comments and will be recommending the best comments on my Facebook Page to help other grow together.

Good luck with your Business and share your Facebook group experiences in comments below.