Integrated Keyword Search – A Comprehensive SEO Guide to Rank Higher

keyword search strategy guide

Keyword search is most under-looked part in online strategy when took in to action and many still don’t know the right method to research keywords so that they can rank them on top of Organic searches.

Most people apply these 3 points mentioned below when they start to do Keyword Search.

  1. They search for broad term like “Digital Marketing” in my case in free tool like Google Keyword Planner which is first choice for most new marketers.
  2. They look for low competition, high search range of keywords with high CPC rate.
  3. Then select a keyword based on inside feeling and start writing content around in order to rank it on search engines.
  4. These are some; 1 step ahead people those who bought a Paid Keyword research tool already and look for keyword ideas and thank those tools to find close to exact search volume.

Still, what do you think; is this the right process of Keyword Research and strategy for ranking on top of Google searches?

A Big No!

You are going to read an awesome never before guide to keyword search that covers all the aspects.

Let’s dive deeper to know the right process behind keyword search below.


Drawback of Keyword ideas with Google Keyword Planner Tool

Let’s search with a broad keyboard like “Learn Digital marketing” in Google Keyword Planner.

Once you reach the screen of Keyword planner tool inside Google AdWords account using first option you can search “learn digital marketing” as a broad keyword.

Herein below mentioned screen you can see the results are totally based on exact phrase we used in our keyword search term however you may find relative keyword but from different set of words which may consists of high number of searches and with low competition level too.

learn digital marketing keyword search results

Here Google keyword search planner tool fails to deliver results and based on the study more than 70% of Google searches users do; consists of long tail keywords (4 or more than 4 words).

Generally long tail keywords are considered good if they have more than 500 monthly searches, low competition level and high CPC rates but these are gems to find and it’s hard to find such keywords literally but not impossible.

It is also not recommended to use only long tail keywords to rank your brand because in short span of time Google will find out and it may penalize your domain.

Also you have to write hundreds of posts to rank for long tail keywords specifically.

The best strategy could be to use few focus keywords (Top) and more long tail keywords that should be interconnected as a web of keywords for overall strategy.


Finding Keyword Niche Topic Ideas

Keyword search somehow also known as market research in this era of online business due to high targeting parameters these online networks provide.

Understanding what your end user is interested in is the most important part of your Keyword search strategy.

You need to understand the exact words your customer is using in their questions and the possible best answer.

Few sources I personally love to get keyword niche ideas online.

  1. Latent Semantic Indexing (LSI) keywords: Let’s search again the term “learn digital marketing” on Google directly. On the search page at the bottom you can see some keywords suggestions in the image below.latent semantic indexing keyword suggestions by google Sometimes these search terms are the best gems for your keyword strategy and you can get keyword niche ideas. You can see many of the search terms are closely related to your main phrase you searched on Google but different in words used. This could be your first starting point.
  2. Facebook Groups: I personally love Facebook groups to search keyword niche ideas that are best to target upon and get a quality starting point for your SEO campaign. You can closely see some questions asked by users and the words they used to explain their question in some most active Facebook groups. keyword niche ideas from facebook groupsYou can rephrase the words used in the question and can search via Google keyword planner tool for general range of average monthly searches. There is a sneaky trick I will tell you later in this guide to exploit Google keyword planner tool that will help you to find closest search range and commercial value of your keywords.
  3. Quora: It is my first love for this category. Inside Quora, you have to create an account first then after go ahead and search for a long tail keyword related to your main focus keyword. keyword search niche ideas from QuoraYou can try some related keyword based phrases as well and you will start to see real questions which were already asked by users related to the keywords you are looking for. Rephrase words used in the questions and you can search inside Google keyword planner tool to get an overview.
  4. Reddit: It is also an awesome question answer website where real customers hang out and and you can find great keyword niches you can rely upon. Inside Reddit, you will have main categories and then subcategories also termed as sub-reddit. When you will search for a specific term or broad keywords you will get sub-reddit which are communities actually with active users. Sometimes Subreddit names; itself gives awesome keyword niche ideas. reddit for keyword searchCollect words, rephrase them and copy paste in Google Keyword Planner tool for a quick value.
  5. Google Trends: Head on to www.google.com/trends and you can search for any specific search term and google will show you how popular that specific keyword is based on 1-1000 scale of least to highest popular. keyword search ideas from Google trendsDefinitely, you can target country, industry etc to get specific results.


How to use Google Keyword Search Planner Tool

Google Keyword Planner tool is the first choice of many marketers in free range of tools.

The Biggest drawback people find in this tool is Expected broad search range or a keyword every month and it may possible that you may get wrong with your strategy too due to wrong projections this tool provide at front.

Keyword Planner tool show ranges like 1000-10000 for average number of monthly searches and it may possible that if we are searching for a seasonal keyword like “Christmas Wishes” which normally have 40000 searches in December and in January it drops to 100 only but you’ll see a range of 10000-100000 searches every month which is too broad to target and it’s not giving any ideas that can help make decision of choosing that keyword for targeting purpose.

We simply head on to paid tools for this issue and pay thousands to use every month.

I will tell you in this guide, how to effectively use Google keyword planner tool to search best possible range of searches every month with a sneaky trick.

Well first learn how to correctly use Keyword Planner Tool that is 100% free for you.

If you don’t know how to access keyword planner you can go to AdWords.google.com and under tools menu you will find “keyword planner”.

Once you reach Keyword Planner Screen, you’ll see their search criteria. Let’s discuss 1 by 1 each.

Google Keyword search planner tool options

  1. Search for new keywords using a phrase, website or category: This is the first starting point of keyword research if you have no ideas on what to search or you have a countable keyword niche ideas grabbed from any sources above.
  2. Get Search Volume Data per trends: If you already prepared a good list of Keywords, you can paste the list as 1 keyword per line or you can also separate them by comma and can see bulk results.
  3. Multiply Keyword search Lists to get New Keywords: Suppose you searched allot and found some keywords however still not getting good keywords that has high specifications then you can add two separate list of keywords and this option will multiply the keywords to form new keywords. Sometimes this helps great in finding a hidden keyword that your competitors didn’t think of even.
  4. Targeting Options: These are some important things to take care in start only, like location you want Keyword search ideas for. Language, Search engines you want you want to include for finding quality matches. Keyword Planner targeting optionsData Range you want your search to be held in specific period of time, like i said earlier for seasonal keywords where you may want to check data for 1 month only. Pay around and get awesome results.
  5. Negative Keywords: This is most undervalued but can give drastic experience to your end users if not targeted correctly. In a recent update on Twitter, people trolled Mc Donalds Brand, when people searched for “Dog Food” on google and First paid result was of their Burger. You should assign negative keywords to exclude as well when running paid campaigns or searching for a specific keyword which is highly targeted to a specific audience type else it can end up in a disaster.


I personally use First and second option generally to search for keyword ideas.

Once you’ll search for any broad keyword for example “Digital Marketing” with first search bar available, the results will be delivered based on the specific term you used and also metrics are too broad too.

This can’t help you to get the best keyword here. There are two tabs on Screen as Ad Group Ideas, Keyword Ideas.

If you’ll switch to Ad Group Ideas, you can choose any group and see what it covers. Its an ignored tab by most people however sometimes, you may find a great keyword that can rank you on top with high number of monthly searches.

Nobody knows where your treasure keyword is hidden.


Trick to Exploit Google Keyword Planner Tool

We always ignore free Google keyword planner tool because it provides broad range for searches and low grade targeting options.

Online marketers simply move towards paid keyword search tools but if we do simple math and a bit of research; we can get more targeted results from Google keyword planner tool itself.

Let’s jump onto the trick now.

Let’s search again with first option in keyword planner screen.

Try keyword “learn digital marketing” once again.

basic keyword search in Google Keyword Planner

Here the broad keyword we searched shows a range of 1,000 to 10,000 searches per month which is not useful based on metrics. In the list below, suppose we have selected “Digital Marketing Training” as the keyword to focus for our SEO strategy and we want the trustworthy stats to decide upon this keyword.

Click on the Next Arrow and add this keyword to Plan. Then click on Review Plan Button.

add to plan search keyword

Insert some high bid amount like INR 500 per bid and INR 15000 per day budget. That way google will think that you are going to bid every related keyword you searched.

high bid value for keyword

Now you’ll see a daily forecast data as per screen below, once you hover on to curve, you’ll see Impressions as 1962 daily and Clicks as 81.68 approximately.

daily forecast data in keyword planner

If you’ll multiply these numbers with 30 because present data is for daily. You’ll get a reliable statistics as 58860 impressions in a month and 2450.4 clicks per month.

Now you have a reliable data to project your SEO strategy and scale it to the heights you want. Right?

Most Expert Digital Marketers do like that.

I will not deny that Paid tools like SEMrush are better due to high quality, variation, specific keyword search results in least possible time.

If you are a early marketer and not earning well, you should try this sneaky trick to search better keywords.

Now let’s head on to Part 2 of this Guide which covers Commercial Value of Keywords, Best Keyword research Tools in market and How to out-rank your competitor using Keyword strategy.

Part 2 is in Production for the best of ideas and also to answer some specific questions like I am choosing a High CPC Keyword but my Adsense earning is low.

These will also be answered in next part of this guide as well as what it takes to knock off your competitors from top Google searches.


If you liked the Guide and want to support Writer to write more awesome stuff for every Digital Marketing Problems, donate anything you get comfortable with. Your support is highly appreciated.

Donate minimum INR 100 via Debit, Credit Cards

Or you can also Donate in USD via Paypal at shashankessar1@gmail.com


Write you comments below and questions for the Part 1.


How to Setup website with Google Webmaster tools (Step by step guide)

google webmaster tool setup

Google webmaster tools earlier known as Google search console aka GWT is the tool google provides for free to get your website indexed and display some specific metrics like crawl rate, performance of existing site and important metrics of website health.

Get Started with Google Webmaster Tools

Step 1. In order to get started you should go to https://www.google.com/webmasters/ and sign in with your Gmail id.

google webmaster tools login

I will recommend you to create a separate id and save user and password details in a safe place; not to mix your personal and business emails together.

Step 2. After signing in, you’ll see the home screen where you can find a blank page and an Add Property” button. Click and Add property (your website).

Google webmaster tools dashboard

Step 3. Once you’ll click on Add property, a popup window will appear. Type in your website url and select website from the dropdown list of popup window.

add website in google webmaser tools

Step 4. After submitting your website link, you will be asked to verify your ownership of the property you are submitting. Choose best option that can be suitable to you.

website verification in google webmaster tools

If you are unable to access hosting account or may be adding using client’s account to submit and have access to website files or WordPress dashboard only, you can try Alternate methods also.

alternate verification methods of Google webmaster Tools

Once you figured out your preferred method of verification, click VERIFY button and your website will be verified by google webmaster tools instantly and you’ll see the property added in the front list of dashboard.

The easiest way to verify is the recommended method where you just have to copy the file available on the page for download and paste it in your primary website directory of website hosting account using FTP or Plesk/ Cpanel website directory. Once done click VERIFY and your website is verified.

If you want to verify using Tag insert option in alternate methods. Copy the code mentioned and paste in header.php file right after head tag on wordpress dashboard under Appearance > Editor > Header.php. View screenshot for reference.

add GWT tag in header file

Step 5. Go back to Google Webmaster Tools and click on VERIFY button.

verified successfully

You should see this screen if process you did was correct else verify and check again.

Click continue and you will be redirected automatically to main dashboard where you can go through with multiple properties your website will define once your website will be crawled by Google crawlers.

added property dashboard screen

Crawlers are the programs made by Google to visit your website, check content for any issues and if correct to index in Google search results to cater when someone search for something related to that.

This is a long process and takes time. Sometimes to get website index, google may take a month or so.

So be patient enough and keep adding new original valuable content with proper interlinking of pages and google will start to crawl your new pages faster.

Must read: Top 6 free ways to promote business online

Winding Up!

I will give you a basic tour of your Google webmaster tools in a video lessons too to help understand better. Stay tuned for video lesson and don’t forget to subscribe YouTube channel here to get instant notification once I’ll upload any new videos in future.

Let me know in comments, how was your experience setting up website with Google Webmaster Tools (GWT) or aka Google Search Console.



How to make transition of Digital Marketing Career from your Day Job

transition from traditional job to digital marketing career

I was a BPO employee, learnt from my personal experiences about switching my job to Digital Marketing career.

The worst part about BPO is their long hours and non stop calls on headphone. Everyone loves to talk on phone if its valuable and enjoying, but really for 10 hours back to back 200+ calls??? Think again!

Everyone is somehow don’t love Mondays and that is the biggest reason of understanding as how much we hate our 9 to 6 daily work cycle.
When i started back after leaving BPO job profile, i took first step by choosing what business type i may find suitable to my career, of-course i had no idea of market, people, demographics, conversions, tracking, end user etc.

They all were jargon, nothing was suitable as i was a plain paper and i had to write my own story.
No business background or family touches and support, but i was sure i wouldn’t be back to job again and that’s what motivates me for my Digital Marketing Career.


How i get started with my business

I took a leap and chose a name for business, booked domain (had no knowledge what domain is), my friend helped me book a hosting account and taught me to learn basics too.
No knowledge means, no plan, uncertain targets, immature steps and so on…

Started googling how to run a business, what are the best ways to call people (traffic word was a jargon at that time for me) on website.
How to sell graphic design services, how to sell websites to a client, how to prepare proposal, contracts.
How to register business, what all is required and a hell lot of things.

My question is was that easy???
Was that easy for most of you first time entrepreneurs/ bloggers???

Was not at all for me too.
Instead of failing and getting demotivated, i took time, took pressure, took attitude not to give up no matter what.
No contacts with web knowledge.

But one thing i learnt,

No matter what.
I made my business profitable in 3 years span of time (many people do in months because they are not first time entrepreneurs like i was)

So, for all first timers, i can feel your pain, i had my own too.
I decided to help people, because i don’t want you to be lost in jargon and waste your valuable time getting best resources for Digital Marketing Career. in order to become a Digital marketing expert, you should follow below steps.


Wire-frame to get started with Business/ Digital Marketing Career

I am giving you’ll a wire-frame, what to do when you start your first business or any business to make it profitable. Here it is-

  1. Choose what you love or what you know already. (Food, books, pets, airplanes, scrapping, collectible whatever, and think how it can help others.
  2. Think and write sources, how you cam make money out of it and write as many ways possible that comes to your mind.
  3. No sure of how to proceed with point 1 and 2? Go to facebook and type your business top words and group after that and search, join some groups related to your planned business idea and ask questions, just don’t give up when you don’t get answers right away.
  4. Everyone is online. Trust me everyone (there is no backward areas if you are even living in UP, Bihar, Jharkhand, Africa, Jungles or anywhere in India or world. So better be online.
  5. Book a domain name and hosting and install WordPress from WordPress.org (if not sure of how to do it, youtube it and still not sure, ask me anytime)
    Create a basic website (self learning is best way before hiring, at least nobody can make you fool).
  6. Learn SEO ( don’t get too obsessed with reading, implement side by side too (on-page SEO and off SEO are the two words you need to google and read around)
  7. Join social media channels mainly, Facebook, LinkedIn, twitter and watch how people react and engage with similar niche businesses as you do ( don’t start selling your products and services, i know you are burning capital and have limited resources). Here are some best tips to engage on social media in best possible way.
  8. Find people on groups on Facebook, twitter who need help with similar thing that you know (lead generation)
  9. Offer free help to people and businesses with whatever you know at first time and don’t shy to ask money in next time (trust me they won’t hesitate if you really helped them in first time)
  10. Invest 30-50% of profits back in business to generate more leads by doing Facebook/ google ads at first hand and enhancing your productivity like if you do web designing, buy some premium templates to use for client website designs that helps in attracting more business.
  11. Do blogging because it is the most important part as SEO is all about quality content and content can be targeted to people using keywords, so more content, more keywords, more searches on google for your business, more traffic thus more sales. So start right away after you setup your website.
  12. Submit your business to “Google My Business” so that local nearby people can find you easily.

Blog is free with WordPress installation, just you need to get used to of dashboard, writing, SEO basics and publishing on WordPress.

Online promotions using internet as a medium comes under Digital Marketing. Digital Marketing career in India is in top demand these days and demand is more than supply as per industry.

Businesses are forced to use Digital Marketing as a medium of sales and marketing due to the increase in the consumption of content on Digital mediums and better targeting methods than traditional media marketing methods. There is a great scope of your Digital marketing career with variety of job types to start with.

You can check multiple job openings at shine job portal and can submit your resume for future job postings related to Digital Marketing career for SEO, SMO, PPC, Digital Marketing executive/ manager etc.

All these steps helped me in long run for my Digital Marketing Career. I know i can write more on it and first timers need more help to get started.
Feel free to ask , and i’ll try to help with my personal experiences till the best extent…

Comment your ways how you drive your strategy.

Good luck and stay positive always!


Lesson 6 How to create website or blog using WordPress Dashboard

In the last lesson, we learned how to install WordPress using any hosting account and here we will learn how to create website using WordPress.

Here in this lesson, we will be learning, how to install a theme, how to add new plugins for enhancing functionality of your website along with that, what all settings you need to configure for your first WordPress website or blog.

We also discussed about Permalink URL structure and how to use it for SEO purposes.

Pretty much great informative lesson it was for new WordPress Users in order to learn how to create website or blog.

learn how to create website using wordpress

It is very easy to learn how to create website using WordPress and you get a blog by default from WordPress because they understand the power of Blogging.


So, Watch here your Lesson 6 below on how to create website or blog using WordPress.

If video is blurry, click the gear icon at the bottom of video for settings and choose quality as 720p resolution.
Note: Data usage may get high and can cost you if not using any internet plan.


Pre-steps on how to create Website using WordPress

  1. You need a domain name. I prefer world’s largest domain registrar Godaddy or Buy Cheap domains from Namecheap or any other domain registrars but these are two reliable service providers I recommend and use their services personally.
  2. A Hosting Account, where if you want to purchase domain and hosting at one place then BlueHost Hosting is the best option for easy and good service in budget pricing and BlueHost provide free domain as well with hosting account in no cost.
  3. Your WordPress must be installed on your Hosting account, if not yet you can refer to the lesson 5 and learn how to install WordPress in any hosting account using one click install method.
  4. You must have a theme zip file to upload under Theme options while setting up your website design. You can choose from many free themes however due to limited support, this can be an annoying task to customize. You can try some paid WordPress themes for quality website design ideas. Many marketplaces sell premium themes like Mojo Marketplace.

When you want to create a quality website for yourself or your client, purchasing a WordPress Premium theme is a great start towards awesomeness.


In case you missed basics of Website and Domain Hosting, here is a small video explaining all.

More information is here-


If you are new to this blog and not signed up for the Free Digital Marketing Course with 25+ video lessons, I will recommend to join now and start getting lessons in your inbox completely free of cost.

For any questions or discussions, you can post your question on Digital Marketing Enthusiasts Group.


Learn from Blog

I have a blog where you signed up to learn digital marketing course for free. I will recommend to go ahead and read that too for extra knowledge I share every now and then; that can help you learn bonus tips and tricks apart from the course.

Checkout my recent blog post here about how to become self-taught digital marketing expert at home.

Share your feedback for this lesson in comments below.


Enjoy Learning!


Lesson 5 How to install WordPress using any Hosting

If you see the last 4 lessons, you already learned much of theory for your Digital Marketing course and here you will start learning about how to install WordPress on any Hosting Account using one-click install method.

Congratulations for completing 4 lessons so far for the Free Digital Marketing Course!

Let’s jump on to the practical now, here in this lesson, you will in deep about how to install WordPress using once click install method.

WordPress.org is self-hosted blog software that one-click method install by itself and you don’t need any technical knowledge for that.

So, here is your Lesson 5.

If video is blurry, click the gear icon at the bottom of video for settings and choose quality as 720P resolution.

Note: Data usage may get high and can cost you if not using any internet plan.


Pre-steps before how to install WordPress

  1. You need a domain name. I prefer world’s largest domain registrar Godaddy or Buy Cheap domains from Namecheap or any other domain registrars but these are two reliable service providers I recommend and use their services personally.
  2. A Hosting Account, where if you want to purchase domain and hosting at one place then BlueHost Hosting is the best option for easy and good service in budget pricing and BlueHost provide free domain as well with hosting account in no cost.

However, I personally recommend buying domain and hosting from different websites.

WordPress Self Hosted blogs work well because you don’t have limitation to work or monetize that in any way. However free blogs come with limitations and you can’t utilize it to the full extent.

WordPress.Org (Self Hosted Blogging CMS) is recommended over WordPress.com (free blogging platform).

install wordpress org and difference

My combination is Domain from GoDaddy and Hosting from BlueHost and that way I track service issues from both separately in case it arises however I never find any with these two and tried other providers in past but these are best.

Connecting Domain with Hosting is quiet easy by changing nameservers. See the video below to change nameservers if you purchased hosting and domain from different websites.

Check bonus videos below and share with people too.


I found these companies to buy your hosting from and their services are reliable as well.

Do remember, low cost may end up in low grade services as well so choose wisely.

For any questions or discussions, you can post your question on Digital Marketing Enthusiasts Group.


In case you missed your last lesson, do learn here-

Lesson 4: How to create your first website to learn Digital Marketing


You may also want to know associated step by step process of how to become self-taught digital marketing expert at home and can start copying steps to grow your existing or new business with the help of Digital Marketing.

Do share this post and comment below your feedback for the free course and don’t forget to subscribe YouTube channel and clicking bell icon on YouTube to get notified on any new video upload by me.


Enjoy Learning!