Facebook marketing is an amazing option for Free Lead Generation in early days of entrepreneurship and can work for your business even everyday as well for free qualified leads. Facebook is what we call a place where anything can happen and is the most popular social media platform specially for internet marketing.
You can write your mind out, or can share your recent travel experiences. You can post a video or simply go live with Facebook Live Option for your new product launch. You can sell your products or services or can target a quality audience using their paid mediums.
Here I am not going to tell you something that costs when your pockets are empty and you earned nothing or very less after starting your great business.
I will tell you how to use Facebook Marketing ideas for your Business and Lead Generation free of cost. Yes! You heard me right.
We spend almost numerous hours daily on Facebook scrolling through news feed and watching or reading content that we love. Think of the other side, a huge audience is also active on Facebook like you are to look forward for their likelihood. Why can’t we monetize being present on the top social platform for internet marketing purpose?
Sometimes people say it’s not free to promote your content on Facebook. Advertisement costs you. It’s less still not free. Your posts are not getting views. But you never experienced your entrepreneurial skills yet my friend. Read till the end to see how it actually works.
Here is how to monetize Facebook groups for internet marketing purposes.
Join Facebook Groups for Internet Marketing based on your niche.
Once you logged in to your Facebook account simply go to search bar on top and write some keywords related to your niche or industry. I am into “Digital Marketing” & “Entrepreneurship” consulting, so I’ll search related keywords there and Facebook will give me related suggestions on Facebook Groups available to join. Groups are mostly closed to avoid spamming.
You can simply request to join based on your needs and can enjoy spreading your business glory among thousands of members in a wink of your eye. You can see the above image where many groups have thousands of members.
You can’t join Facebook Marketing groups as your Fan Page. You can connect using your Facebook profile only.
Spread Love and Knowledge; Not Spam!
Remember, Facebook Marketing Groups are not for your Internet marketing based promotions. They are for discussions, learning, sharing and adding values to the member’s life and businesses.
Once you join groups based on your niche(s), you can start posting valuable content. People are aware if you are spamming or adding value to their group by helping others grow and grow you together. Make sure to be a contributor before asking for a favor or going to sell something.
People buy from trusted sources and if you are new to them, you are more likely to get banned soon. So avoid spamming in Groups for Facebook Marketing of your Business or Product.
Above is the Entrepreneurial Group but the post is not based on the niche. A request before proceeding to post might work but these types of regular annoying posts will lead to get banned by the Admin of the group. Try avoiding!
Be a Pro and provide customer satisfaction!
Being a novice starting or joining a group may be harmful however presenting you as an authority among experts is what it needs to promote your business and help others. Will you learn from someone and pay, which is still learning? You know the answer!
Present yourself as a Pro in your industry and help others learn what you know best and deep. Try using Google and help others for their questions.
That will foster your chances of growing and getting qualified leads from the group and people will love you and your content. Always discuss ideas and help people grow them. Ask people to join for the discussions on things that matters to them.
Nobody see for your so called sales pitch if you don’t provide value for their time. It’s human nature to ask every time “What’s in it for me?”
If you don’t have something to add, it has no impact and you are wasting your time and leaving a great opportunity.
Get Real customer feedback, don’t judge without asking
How would you know if your customer is interested in your product or services? Does this provide value to their every dime spent? Or the time they invest in reading your Sales pitch?
Don’t judge, ask them. Check customer insights. If you are not Admin of the Facebook Group, better ask in a post sincerely if they are interested in your product or services or do they actually have interest in related niches.
Your feedback would be the best real thing to know and grow.
Teach them why your product is helpful. How it can help them in their daily lives. What business does the product solves for them.
Always remember, need comes first, then cost!
If they need something, they will ask for cost, if your product doesn’t solves any purpose, your sales pitches would not do the talking.
Provide amazing customer experience.
Brands solve customer complaints more likely on Facebook or other social mediums rather than physically or over an email or call. The reason is it’s very easy to ruin reputation on social platforms and customers have more power to defame any organization by just posting and sharing their bad customer service or product experiences online.
It’s noticeable that people are likely to pay more if your customer service is good and responsive. People need quick support, if you are available instantly to chat or discuss and solve their problems; they are going to buy from you next time as well over others.
They will share their positive experiences and feedback by tagging your Brand. It’s just like your pissed off colleague from work will mark email to you as well as to seniors in the office for your deeds.
You know the bad effects dear!
Be consistent or forget about Facebook Marketing
It’s bad to hear but yes, go home and starts your 9-5 job if you can’t be consistent and specifically adds values to your following or people you interact with on daily basis.
People always look for sources which are available when they need.
Even on your Facebook fan page, now Facebook calculate how soon you are responding to customer queries or messages and prepare a report and showoff to your fans.
Audience will start to ignore you once you stop being available when they needs and occasionally appears when you have to sell something.
Don’t ruin your business yourself!
Do you have a Business fan page on Facebook? Have you ever posted in Facebook marketing groups? Have you joined any Facebook Groups for marketing needs? How do you monetize or create engagement across Facebook groups, do let us know in comments and will be recommending the best comments on my Facebook Page to help other grow together.
Good luck with your Business and share your Facebook group experiences in comments below.